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We are on a mission to improve the health and wellbeing of people and our planet through the practical application of behavioural science.
Our 5 Values
Inclusivity We want to ensure everyone has the opportunity to engage and live healthier lives on a healthy planet.
Collaboration We work collaboratively with others sharing, working, learning and achieving more together.
Creativity We are highly creative and inquisitive, constantly reviewing what works and what doesn’t, adaptable and flexible as we look for practical solutions.
Challenge Taking risks is part of life so we challenge the status quo, always striving to do better.
Reward We want everyone to benefit in a way that matters to them.
As part of this mission we have also launched Leading Applied Behavioural Science, a not-for-profit company, to increase the reach of behavioural science with those who could benefit most.