You want to increase sales of the healthier options in your grab and go lunch bar, but what’s the best way to do it? Tip 1 was to place healthier items in the prime location within your grab and go displays and tip 2 was to use taste suggestibility in food descriptions to make your healthier choices sound deliciously tempting.
Tip 3 of 3: Show your healthy options are popular with other customers
If your customer is trying to choose between options at your grab and go lunch counter, sharing that the majority of other customers love a particular option can be a useful shortcut to decision making. It makes it much more likely they will give that choice a go as it provides social proof and customers trust mass opinion.
Studies show that providing social proof that other people eat and enjoy feel good foods makes them more tempting. In 2017, Thomas et al. published the results of a study they conducted in three workplace restaurants in the UK and found using messaging on posters that reinforced the social norm that other customers consumed fruits and vegetables increased the take-up of these foods by 12%.
Try using a sticker with phrases on such as “customer favourite” to highlight choices at your grab and go lunch counter, which just happen to always be feel good healthy choices too. Follow us on social media to find out our next #ShapeItTopTips.
Sign up to get updates to your email inbox, follow us on Twitter @healthy_profit, Facebook @healthyprofitsfgf and on LinkedIn. Also follow us on Instagram @healthy_profits as Tracey sails around the world finding out how feel good foods are promoted overseas.
Find out even more tips in our new book, Healthy Profits, including how you can reinvigorate your food offer, use rewards and meal deals and LOTS more! Plus, by buying our book you’ll get exclusive access to useful resources like our Healthy Profits checklist, case studies, action plan templates to name just a few! Get our book here!
Thanks so much to everyone who has helped us along the way and made Healthy Profits a reality. We couldn’t have done it without you!
*Feel Good Family is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. By clicking the Amazon links to products or our ebook we will earn a small fee which will help us continue our work and help us fund the development of new resources. We will only share products we have tried or tested or think are a great idea and you would like. Thank you for your support!
Salmon, S.J., De Vet, E., Adriaanse, M.A., Fennis, B.M., Veltkamp, M. and De Ridder, D.T.D. (2015). Social proof in the supermarket: Promoting healthy choices under low self-control conditions. Food Qual Prefer. 45, pp. 113-120.
Thomas, J.M., Ursell, A., Robinson, E.L., Aveyard, P., Jebb, S.A., Herman, C.P. and Higgs, S. (2017). Using a descriptive social norm to increase vegetable selection in workplace restaurant settings. Health Psychol, 36(11), pp. 1026-1033.